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Jeans Advertising Campaigns

Jeans Advertising Campaigns

Let us take a look at the most interesting advertising campaigns of custom made jeans brands.

Four TV spots of “Live Unbuttoned” advertising campaign by Levi’s created by advertising agency BBH London inspire with their own philosophy, understanding, completeness and fan viruses. “Live unbuttoned” is a campaign with Levi’s 501 jeans spirit. It is associated with unrestraint, freedom, disengagement and the opportunity of self-expression. And the process of jeans unbuttoning is a symbol of this spirit. It means that unbuttoning our custom jean we unbutton ourselves and break away from conventionalities and prohibitions. The advertising campaign presents the act of jeans unbuttoning as the act of self-expression and self-revealing.

John Anderson, president and CEO of Levi Strauss & Co says: “We sell Levi’s jeans in 110 countries and we are jeans company number 1 in the world. This global campaign gives us a unique opportunity to let the new generation of people wearing tailored jeans know that original jeans 501, which are a quintessence of our company, are modern and reflect their lifestyle”.

4 advertising TV spots illustrate the eternal insight of self-expression and riot. Two of them – “Unbreakable”, visualizing a curious way of self-expression and “First Time”, in which a boy and a girl do something for the first time were created by the famous first line director of photography Fredrik Bond. “Guitar” spot created by Swedish director of photography Emil Möller shows the dialogue of the young man with his unusual inner voice. And the last TV spot called “Secrets and Lies” was created by Jeff Labbe and depicts a young man and a girl who are up to have sex but carry out a sincerity session admitting their lies and telling each other secrets. The soundtrack of the spots was written and performed by Genesis.

Besides, apart from virus and TV spots the campaign included printed advertising in Maxim, Details, Rolling Stone, Paper and Sport Illustrated magazines, as well as outdoor advertising and online spots.

Malaysian advertising agency Bates Asia offered its version of “Mermaid” story in Levi’s jeans advertisement. In this interpretation Mermaids wish to become legs appeared after she found jeans by Levi’s in the sea. After this she visits the sea witch and a happy-end follows, when Mermaid puts her desirable jeans on.

Anomaly advertising agency created an unusual campaign for Diesel jeans called “Be stupid”. Custom jeans made by Wrangler also had an interesting advertising campaign last year. The slogan “We are animals” for European and American markets was created and carried out by FFL Paris advertising agency. Refined aggression of the advertisements is concealed in the total confluence with nature, up to dissolution. The spot characters are quasi filmed by a careful camera of naturalist Steve Bloom, and instead of posing they hide themselves, fiddle around secretly, or, tailing away in the swamps, like alligators, seriously wait for something without any evident reason. Naked torsos and fashionable jeans are present, but the camera man fluently builds a communicative barrier – young people from potential target audience do not invite to join them, they rather attract “someone else’s” attention. You wish you might come there, into the wild, but it frightens you as well. As a result – you desire it desperately. It seams that the work of French artists has its own smell. But this is not the smell of hot nachos or sweet babes, it is rather a smell of cool and moistened earth, mysterious reality, where it is ridiculous to ask questions, why you have designer jeans on. Because you were born with them.…

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Spoiled Brat!

Spoiled Brat!

I remember back to school shopping as the absolute best time in my life! Momma and I would hit the mall and shop it up, literally my mom had a shopping addiction and I knew how to use it to my advantage. I knew no boundaries, the value of money, huh? Mom had it all covered, only the most expensive clothes from all the big department stores. My lipstick cost close to $30, well I also had no gratitude! I believe it absolutely ruined me too, not school shopping haha but the fact that Mom didn’t show me that work=money and nothing is for free.

Now that I’m a mom, I have this little voice in my head that screams “Don’t be like mom!” We just went school shopping this past Saturday for my 3 girls, Jasmine 16, Ari 9 and Nicky 7 and nothing is for free. What do I mean? Well at my house my two lil ones have chores which include folding clothes, picking up in the living room, taking out the bathroom trash, I knew nothing about helping when I was little. I pay a salary of $5 a week and they must save $3, put $1 in giving envelope and the last $1 to spend or save, it’s up to them. They have to spend birthday money on something they need, come on I’m not totally evil, I let them buy one toy. They have been saving since the beginning of the year and they paid for their own school clothes, it makes them so proud and also take more pride and care. When we got home they were so excited, we had to sit in the living room and watch the fashion show unfold! Nicky moves like she’s a model while Ari is a bit more shy but we all had fun and we couldn’t move from our seats til it was done and we clapped and they bowed.

Jasmine didn’t get off easy either, she gets her own money every month also and has to totally support herself, phone, make-up and whatever else. I do not give rides unless you have gas money, I also don’t have a car right now so I don’t give rides at all. I believe this helps her budget, if she spends it, she knows I will not be paying any phone bills! I want her to grow up and know responsibility and that no one is going to pay anything for her if she spends all her money. I unfortunately had to learn the hard way, when I moved out those $30 lipsticks were a thing of the past and I hit reality hard or should I say it hit me! After we watched the fashion show, she had to help here at home for the clothes.

Call me what you want, but I want kids who move out and don’t want to live off me for the rest of their lives, we have enough of those in society! No brats here! Well not when it comes to money anyway.…

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Online Retailers Benefit From Lower Overheads

Online Retailers Benefit From Lower Overheads

Why is it that internet retailers often seem able to offer lower prices to customers than their more traditional rivals. While there are a number of reasons why this can be the case, one important factor is that online stores can often benefit from lower overheads.

If we think about the sales model of a traditional, physical store then we can see why this might be the case. A traditional shop is likely to try and attract customers by being positioned in a popular location.

Depending on the particular store, the exact location may vary but you might expect to find them on a high street, on a retail park or in a shopping centre. These are all places where there are going to be plenty of potential customers.

This seems to make sense but it does actually cause some problems for consumers. The problem with maintaining premises in popular locations is that shops will tend to be more expensive in these places. That would mean paying a lot to purchase them, or spending a lot on rent.

Given these circumstances, the shop owner has two options. The first option would be to reduce the size of store that they require. The problem with such an approach is that it will probably lead to them holding less stock and having fewer products on display.

This will mean that customers have far less choice available. So what’s the second option for the retailer? The obvious answer is to increase prices. Once again, this isn’t good news for customers.

But there are other additional costs too, not least from the fact that the shop is likely to have a number of sales staff. This can seem like a positive, until you realise that their wages are also likely to lead to higher costs for consumers.

As this illustrates, traditional stores have high overheads that are often hard to avoid. Online retailers, on the other hand, don’t need to have premises in expensive areas. They also have fewer sales staff.

That means that they’re able to offer lower prices to customers. This helps to explain why you should always look for better deals online.…

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Tips For Effective Promotional Bags

Tips For Effective Promotional Bags

Promotional bags can be a great way to get your message out there, but there are some good ways and bad ways of doing this. This will also relate to your business and your logo in the first place. Actually how your logo goes well on a bag will tell you many things about the way it has been designed and give you food for thought. Here are some ideas to get you thinking.

Make it enjoyable. If someone is going to use your bag more often then not, it is something that they will like. Making your message appealing to the customer, and not just appealing to you trying to get your message out is very important. The better looking that your image is, the more that they will like it. You need to think of the customer’s and user’s experience. Too many marketers get tied up in getting their message out.

Make it last. If you are going to the effort of making a promotional bag, it might be worth the time to make it long lasting and of better quality. The more someone gets used to it, the more they will get used to your brand. Association is a powerful tool, and the quality of your bag can influence the way your potential consumers view the quality of your business. Good green bags make a real statement about your company’s position on the earth and the environment.

Your message. Instead of outright selling of your company, why not make a message or image that is fun and pleasant for the user. Tie-ing this message to your brand can be very important. Sometimes being subtle has very large impacts, and sticking on your logo as big as possible does not necessarily mean you are making the most out of your opportunity. People do read, and they do understand. What is important is their emotion. It is time to get a little creative.

Uniqueness. Have you thought about the possible uses for your bag, making them friendlier for particular uses can be very beneficial in terms of their value to a user. Different sizes and shapes can make a big difference. A ball shaped bag for a company that sells sport equipment would be very effective and very fun to use. Size, colour and shape are very powerful tools for pleasure and emotional attachment. Levi’s once released a promotional bag that was like a big jeans pocket, this is another excellent example of using shape and size.

If you are going to invest in promotional bags, it is a good time to analyse the way that you market and promote your company. Because it is something that you want them to use and is probably something that is not directly related to your business. Looking for the creative ways and the challenge of creating a campaign of promotional bags that is memorable and does the job, and builds great customer goodwill, will put you to the test. Are you up for it?…

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Get Romantic With Lanvin’s Collection at Paris Fashion Week Spring-Summer 2011

Get Romantic With Lanvin’s Collection at Paris Fashion Week Spring-Summer 2011

Gone with the wind, the dreamy, oh-so-lovely creations by Alber Elbaz’s for Lanvin simply took the onlookers breath away. Models dressed in romantic dresses with contemporary look ambled down the ramp. And then it was clear why Alber Elbaz was quoted as saying, “It’s all from dreams, from the soul.”

The Lanvin show had fitted bodices teamed with sinuous flowing skirts in soft colors. But it wasn’t just pallid hues that ruled the ramp, Lanvin dresses later moved to dark colours, like his day-to-night clothes. Shades of jhaki, black, blue, red to pink, name it and he has it. The designer also covered the long and the short of dresses, minimalistic yet exotic.

The response to the collection was overwhelming, International Herald Tribune writes, “Walked a magisterial line between the industrial and the romantic, as though the designer Alber Elbaz were dressing women for the dichotomy that is their modern lives.” The Elbaz’s trademark draping won hearts when the four models in finale parade walked in one-shoulder gowns in warm blue hues and in animal-printed chiffons including robes, halter-necks and trousers made of same fabric taut at the ankle. The fashion drama got complete with butterfly-shaped buckles in belts chokers. In accessories, one couldn’t take off eyes from the brown belts and mini de-glam sling bags.

With swirly, sheer align dresses, tank outfits, loosen long wide-neck shirts teamed with leggings to kaftan inspired gowns, short skirts and sleeveless frocks with metallic embellishments, futuristic bulked-up tops, glamorous monokinis, Lanvin gave a modern woman a reason to dress with his pret-a-porter collection.

That”s why Vogue writes, “One of those dynamic moments where Alber Elbaz has it all lined up: the woman, the dress, the modernity, the gasp-inspiring glamour.”…

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How to Find the Best Online Fashion Sites

How to Find the Best Online Fashion Sites

You don’t need to subscribe to the latest magazines to keep up to date with the latest trends in fashion. Today’s women are turning from expensive magazines to online fashion sites and blogs to update them on everything they need to know. With internet access, it won’t be hard to find a plethora of websites solely dedicated to style and fashion.

But how do you separate the good from the bad? Well, first, get your PC connected and use it to browse through a variety of online fashion websites. Type in a general sentence or a specific word you’re looking for. For example, you might be interested in looking up the latest trends for this year, so type in the word ‘latest trends for 2010’ or something to that ilk. You are sure to get a few million websites concerning that topic alone, but the ones that come out in the first few web pages are the ones you want to pay attention to, as these are the ones that have received the most hits.

If you know a certain designer brand of fashion blog you might want to visit, type in the names or addresses in the search engine. A list of blogs and other online fashion sites that have mentioned the designers name will appear as well, so have fun browsing through them and decide which ones are relevant to what you’re looking for.

Once you’ve found a blog or fashion site you like, look for the links they have to other like minded sites. They are often found in the “Categories” section or simply titled “Other online fashion sites to visit” These include links relevant to what you are interested in, and who knows, you just might stumble upon your next favorite blog!

Another way to sieve the good from the bad is to check out online fashion and style boards. These places are mediums of discussion where people with the same interests come to share their views and basically discuss the latest trends and fashion sites they love. It’s a great way to get tips right from the horse’s mouth. You can also ask your own questions and air your views, as long as you are signed in as a member.

There are also a number of companies that do yearly surveys to suss the top 50 blogs and online fashion sites that receive the most hits. Some of these are voted on by the public, while others are chosen only by the industry’s experts. Whichever way, be sure to check them out for more inspiration.

Last but not least, once you’ve found the ultimate online fashion sites or blogs you want to follow, be sure to bookmark them so you can receive instant email alerts any time there are updates. It’s a great way to keep you on your toes for the latest in trends.

Of course one lady’s favourite online fashion site may be the worst for another. You should not limit your taste or choice of site according to the opinion of others. Choose the sites that you really connect with and want to follow, and the rest will work its way out.…

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Gorgeous Aishwarya Rai Dazzles in White on Ramp

Gorgeous Aishwarya Rai Dazzles in White on Ramp

She walked like a dream as if world is at her feet. Aishwarya Rai dazzled, stunned and sizzled as a showstopper in an ivory-white bridal creation by Manish Malhotra. As soon as the lady readied herself for the walk she gave a flirty wink to her dearest hubby Abhishek Bachchan and blew a flying kiss to him.

It was long overdue for Manish and Ash kept her promise by walking the ramp for him. Manish chose to show Ash in white, not the colour of a general Indian bride, though his rest of the creations were in vibrant colours with the beautiful embroidery. The dress was for a modern-day bride, who prefers to be traditional yet contemporary. The ivory shade, gown-like silhouette gave it a modern appeal, while corset with criss-cross strings on the back made it totally Indian. The use of lace at the bottom of the dress just romanticized the whole look. Marvelous!

With Manish’ show and Ash, the HDIL Couture week first day came to an end. Can we say what a brilliant start of the couture week. However, audience would have loved to watch Abhi-Ash together, but as Abhi was busy, Ash took the final call to go solo; she didn’t want Manish to wait. The lady tells a daily that she was also asked to walk the ramp for Karan and Shahab Durazi, but the lack of time only permitted her for the Manish’s show.

To cheer the lady, her hubby along with two moms – Jaya Bachchan and Vrinda Rai was present there. As the show got over, Ash and Abhi hugged and mingled with the press and the other guests for some time. Karisma Kapoor, Sonam Kapoor, Riya Sen, Urmila Matondkar, Sophie Choudry and also director Imtiaz Ali were present at the event.

It was after eons that Ash walked for any designer; last the lady remembered was for Shahab. Can’t wait to see her more often, ramp misses this former model and Miss World, the oh-so-beautiful Aishwarya Rai.…