9 Keys to Shopping Centre Marketing
Retail investment property and particularly shopping centres are all about the customer. When the tenancy mix and shopping centre marketing is designed around the customer, you get better sales and happier tenants. This leads to a well performing retail property that helps the landlord’s investment portfolio.
Landlords and Property Managers for retail property should think about generating sales before they think about generating rent. When this is done, you get the right priority in property performance and happier tenants. In the end result the property will be a better performer all-round for all concerned.
There are a variety of ways to reach the customer for your retail property. Importantly you should be reaching them every week in many ways so that retail business strengthens. The most effective advertising campaigns for retail shopping centres are launched through multimedia channels, using print, internet, TV and radio broadcast. Send out clear messages and creative copy around the shopping seasons.
Some ideas for media use include:
Premium advert positions in newspapers, such as the comics, food section, TV guide and stock pages. These newspapers must be relevant to your customer.
Overhead mall signage or roadway signage promoting the property. You must change this signage frequently with seasonal impact and sales changes.
Create a website for the property and load up all the tenant profiles and tenant mix. Include a contact capture for online newsletter emails to interested customers. Include a feedback form and the contact details for the property manager.
Shopping bag ‘stuffers and flyers’ from existing sales are a great idea. By giving special offers and vouchers you can always drive back that existing customer for more business later on or across different tenants.
Counter cards and food court cards to give discounts from repeat business. Extend the stay for the shopper by offering a discount on a ‘cup of coffee’.
Large billboards at the corners of major roads in the area should be well selected and frequently updated. The billboards should also be well illuminated for night time impact.
Door foot traffic monitors and counters on all entrance points to the property will help you know just which way people like to enter the property and on what days.
Direct-mail and database marketing in the local and regional demographic is an essential strategy. Your tenants should be able to help create this database by getting the customers to ‘signup’ for future special offers and events.
Radio and television marketing targeting specific segments of shopper on different days of the week is critical to your trade. Recognise the different patterns of shopping that occurs between, young newlyweds, young families, young mums, pensioners and retirees, and empty nesters. They all like to shop differently and at different times.
To help this analysis it is helpful to do some customer surveys over an extended period. When you ask the good questions, you will get the best understanding of the shopper’s needs and choices. The tenancy mix can then be shaped for the future.
The media promotional packages that you buy should be determined by the nature of your promotion and the behaviours of the market that you’re targeting. For example, spring or summer sales promotions may yield stronger results if they’re advertised over radio, since radio listenership increases after winter. Career or job related merchandise may best be sold through commuter billboards or professional publications. Whatever your message you use to promote the property, the means through which you communicate it should always complement your objectives of better sales and a well performing property.
To determine the most effective marketing and advertising channels used, always test and track the response to the media used. Track the response by days of the week, category of retailer, and times of the day. The more ways you can analyse the data, the better the questions you can ask of the marketing that you have undertaken. This helps you make the best promotional adjustments for the future.
You can also track results through direct customer surveys (by asking the shopper, “How did you hear of our promotion?”). You can use ad tracking codes on direct-response mechanisms (a small reference number printed in the corner of the ad) or by making different offers on different media (get a free beach ball with this print ad; mention this radio commercial and receive a free beach umbrella). Remember, it’s not enough to know that 50% of your advertising is working, it’s more important to know which half it is! Repeat the things that work and toss those that do not.
When you market the retail property well, you have a recipe for a great tenant mix and investment success for the landlord. It is that successful tenant mix that brings the customer back.…
What You Need to Know About Cosmetic Surgery
Have you ever felt insecure because you think you are not that beautiful? Or have you ever felt so embarrassed because of your misshapen body features? If your answer here is yes, then you are not alone. Insecurity especially about physical look is unfortunately a normal feeling of people who are not satisfied of their god-given physique and most of these are women. They tend to worry about the wrinkles on their face, break outs, age lines, eye bags, dark circle under their eyes, dry lips, brown skin, straight body and the list goes on.
Before, physical flaws are considered a major problem of most women. Thanks to technology nowadays, these problems are now “solved”. Cosmetic surgery came to rescue. So, what are the things you need to know about CS?
The truth is cosmetic surgery is not for all. It is only for those who have extreme problems on their body where surgery is the only thing that can help. This kind of surgery is not recommended to correct slight imperfections. It is a sensitive process where a person will undergo an operation or depends on what ‘needs to be fixed’. Here, creams are still used, but most of the time, surgical or medical instruments and a professional licensed cosmetic surgeon will work. Now, do you have the guts to go through it? If you said yes, then you agreed that you will be altered into something you desired and will change, hopefully for good.
Some of the popular cosmetic surgeries made to correct major imperfections are the following;
Rhinoplasty – in other words, “a nose job”. This procedure involves trimming, decreasing or increasing, modifications of nostril size, and more. Operation last for about 1-2 hours. Healing will take 2 to 3 weeks and a person who has undergone a nose job should avoid doing strenuous activities for the meantime. The good effect of Rhinoplasty will be visible after a year. So, patience is also needed.
Gynecomastia – “boob job for men” is a process in removing female-like breasts. Recovery period will take more than a week and needs a break from any strenuous activities for 3 weeks. This process provides permanent results.
Liposuction – The process of removing fats from the body. This is a very popular procedure for “fat” people who do have money since it is an expensive procedure. The entire process involves sucking the fat out by a tube.
Augmentation mammaplasty – The process of enlarging breasts. The procedure will take 1-2 hours and 3 to 4 weeks for complete recovery. This is popular for women who have smaller breasts.
There are many surgical procedures for various physical imperfections and most of them are expensive. Hence, before involving, take time to think and research. Make sure you choose a trusted and reliable clinic for this. You can research the surgeon’s background as well if that will ease your worries. Medical instruments and Medical equipments also play a vital role here. Visit the clinic you chose and see if they’re using the latest medical instruments and medical equipments. It’s for your own good.…
Help Save the Environment by Using Reusable Polypropylene Grocery Bags
Rusty August 4, 2021 ArticleHelp Save the Environment by Using Reusable Polypropylene Grocery Bags
With increased concerns on the environment and the damages that have been done to it, buyers and sellers are embracing the use of reusable grocery bags. This has been the trend in the recent past and many people are quickly adopting it. The business people are offering these bags free to their clients when they make a purchase while other are sold or used for promotional purposes. The demand for these items has increase a great deal and different business people are seeking for a reusable bag manufacturer that will supply these wholesale shopping bags to meet the increasing needs of their customers.
Unlike the disposal shopping bags, the Reusable grocery bags are manufactured in an eco-friendly way and using eco-friendly technology. Since they are made from polypropylene, these bags do not release toxic particles to the environment through the soil or through air. The other advantage in the environment is seen where the manufacture of these reusable grocery bags does not involve degradation of the environment through the felling of trees or release of toxic gases in the air or the littering of the land.
These bags are also useful to the environment as they can be used as many times as possible instead of being used for a short period before being disposed and recycled. Apart from being beneficial to the environment, this factor is also beneficial to the user, as they will save money used in the purchase of the plastic bags. The durability of these bags is facilitated by the fat that the reusable grocery bag manufacturer uses polypropylene, which is wear and tear-resistant.
Apart from these benefits to the environment, the users of these grocery shopping totes are able to enjoy other benefits. With these bags, the users will be able to save money as they can make single purchases of these reusable bags. The users will also enjoy different types of designs, colors and prints that can portray the personality of the users or the brand they like. These reusable grocery bags may also be used for other items within the home to help users avoid spending on other types of bags. Buyers and sellers can find wholesale shopping bags at a great price and this will help them to save the environment from further degradation. The number of the reusable shopping tote manufacturer is increasing and the users are assured of more bags whether wholesale shopping bags or reusable grocery bags.…
3 Different Styles of Linen Trousers
Linen is the fabric that is one of the most widely used ones in fashion and dressmaking. It possesses the rare quality of never going of style and remains timelessly stylish. Linen is popular because of its high versatility as well as comfort. One of the dress items that most commonly made with linen is a pair of trousers.
No matter what the season, you can always wear linen pants, and because of their versatility, you can wear them on a variety of different occasions. Linen trousers can be of different styles and can vary according to their wearability. The wearibility of linen trousers can vary from casual to business as well as formal.
You can wear linen trousers in different styles by wearing the trousers with varying tops, jackets, coats and accessories. Linen trousers can be in a lot of different styles, depending upon the cut and shape, and they are styled for both men and women.
When it comes to linen trousers for women, there are a lot different styles. There are the drawstring pants that are perfect for an easygoing look. These are great for wearing casually and whether you are going out or staying at home, these would be perfect for running any kind of chores. Utility pants are another style of linen trousers that are very popular and are a great combination of fashion as well as function. They look very chic and are relaxing as well as fashionable.
Capri linen-trousers are another popular style of linen-trousers and offer a great level of functionality. When it comes to wearing linen-trousers for formal or business formal way, the linen-trousers serve this purpose really well. There are many different kinds of straight leg linen-trousers that are perfect for the purpose. These can have different cuts and styles.
No matter what the season is, you can wear linen-trousers. You can always wear linen-trousers with a cashmere sweater or with a beautiful silk blouse. For men as well as women, linen-trousers can be combined with a t-shirt. For the women, an accessory like a necklace or a bracelet and a smart handbag or tote can be perfect for creating a very chic and beautiful look.
The classic drawstring linen pants are a great style for both men and women, and it is hugely popular. Plain front linen-trousers for men are also very stylish, and they give a very chic and stylish look. These can be used in everyday lives and are also useable for vacations. They are not only stylish but also very comfortable.
Straight leg linen trousers for men have a very formal and business-like look. These trousers have the capability to give the wearer a commanding and serious kind of aura. These pants are available in plain fabric and also that which is pinstriped. The pinstriped pants sometimes are mostly made out of cotton linen and give a high profile look. Linen trousers can be worn with anything and these trousers are a must have for every wardrobe because of the multipurpose use that they has to offer.…
Why and How Promotional Products Really Work
No matter the state of the economy, business owners want to promote their company as effectively as possible. Sometimes, companies can afford to make riskier advertising decisions by using a shot-gun approach, which will reach more people with one message, but it is typically more expensive, and businesses would need a lot of sales to gain a positive ROI (rate on investment). Make sure that you are reaching your target market with a targeted solution.
I’m not saying that all shot-gun approaches are poor. Each business has a unique market, and shot-gun advertising is a good approach for a lot of businesses. However, one way to make sure that your advertising money is being used as effectively as possible is to use a targeted method of advertising. Promotional products have been proven to be successful over and over again.
By using promotional products, businesses can make sure they are still thanking, motivating and rewarding the people that mean most to the company: prospects, customers, and employees. Promotional products target exactly the message you want to be said. This can be done my imprinting a slogan, website, and/or your logo on any promotional product. This message will be delivered only to the people you want to be receiving your message. No more shot-gun approaches that gambles reaching your target audience.
So, how do promotional products really work? They work by saying ‘Thank You!’ by four different ways. First, promotional products keep existing customers happy. This will solidify the relationship you already have created with them. Secondly, promo products will develop new business with existing customers. The existing customers will feel appreciated and be more likely to buy more products than they already are doing. Thirdly, promotional items attracts new customers. There are multiple ways that promotional products can be used to get new customers, but a couple popular ones are, sending a unique gift in the mail to a targeted mailing list, or handing out promotional products at a trade show or other event. Lastly, promotional products will motivate employees to work more productively. Even if a businesses’ employees are working hard, they need to be thanked.
Forgetting to say ‘thank you’ can be very simple for a company, but it can really go a long way to a customer, prospect or employee. The message of a thank you can go further when a business shows that they mean it by giving a gift or sending a card. Successful companies have a consistent program where they thank their employees for their patronage. For example, some businesses may give away a free reusable shopping bag when a customer spends over $100 at their store. Another good example would be to send a ‘thank you’ note to ever first-time customer.
Promotional items do not have to be expensive. Many products can be purchased for under $1. What it really comes down to is this: make sure that your marketing is doing something that is predictable. Do not rely on shot-gun advertising approaches alone. You cannot afford to miss the targeted marketing approaches that your competitors are already implementing. And if you are already using promotional products, continue using them. Think of unique ways to promote your business with an imprinted promotional product. Thank, motivate and reward; that’s the key to targeted advertising.…
Getting Organized – Smalls Steps Can Be Giant Leaps in Personal Organization
Rusty July 24, 2021 ArticleGetting Organized – Smalls Steps Can Be Giant Leaps in Personal Organization
Getting organized is such a sought after goal that it is right up there with losing weight and quitting cigarette smoking as a popular resolution at the start of each new year. Almost everyone feels that a little closet organization, better money management, or less multitasking will make life better.
When you resolve to organize your life what is the end product that you envision? More time to do what you want to do? less time spent looking for things you need? reducing the number of things, items or household chores that you have to manage?
Getting organized for most people really means that they want life to proceed in a more orderly fashion and be less chaotic and more predictable. When you organize your life you set things up so you have more control over what happens in it.
It is not easy to make changes in life habits, but small steps to improve your personal organization can be giant leaps towards better control of your life and your stuff.
Here are 4 small steps that you can take to organize your life a little better in the next year.
Organize a Closet
Closet organization is an achievable goal if you do one closet per month. That should get all of your closets done over the next year! An orderly closet feels good and will make you feel more in control of your stuff every time you open the door.
Switch to Reusable Shopping Bags
Each time you go shopping pick up one reusable shopping bag to take your groceries home. Within a month or two you should have more than enough for all your shopping needs.
Keep some reusable grocery bags in the car for quick shopping trips of the way home from work. Keep another supply right by the door so you can pick them up and take them to the car on your way out the door.
Even if you do not use cloth reusable shopping bags try to reuse the plastic ones. It is quite a small step but you will be amazed at how quickly you can reduce the amount of plastic bag clutter by reusing your plastic bags.
Improve Your Money Management
Spend one hour a month on money management. Twelve hours in one year is more than enough to set up internet banking, electronic bill payments, automatic transfers and other money management time savers. Within that twelve hours you would also have time to schedule appointments to review your investments, tax strategies and retirement savings plan to make your future more secure.
Explore the topic of personal organization
Spend one hour per month on the internet searching out articles and websites on personal organization. There is a plethora of free information at your fingertips.
Borrow books from the library on personal productivity and efficiency, setting life goals and achieving your dreams. Some of them you will like and others you will abandon or not even finish, but over time you will begin to internalize some of the ideas and you will definitely learn more about yourself. Getting organized is really all about self awareness anyway!
All big changes start with small steps. An organized life does not happen without your efforts and motivation to bring it about. When you give yourself the gift of improved personal organization it is a gift that keeps on giving back to you.…
Is it Always Cheaper to Shop Online?
Are you tired of hearing friends talking about how much money they’ve been able to save by shopping online? Maybe you’ve tried to shop using the internet but have struggled to find deals that look impressive.
Despite what you hear some people say, it’s clearly not always the case that the cheapest way to shop is by doing so online. Sometimes a local store may have a special offer available, making them cheaper than internet rivals.
Alternatively, you made find that some internet deals aren’t as good as they first seem. There may be hidden costs – a typical one that can come as quite a shock is the cost of postage and packing. Delivery costs can sharply change the price that we end up paying.
Even taking all of this into account, there are undoubtedly some great deals to be found online. If you’ve not been able to find them then you might want to think about the way in which you shop. Are you doing eveything that you can to find the cheapest prices?
One point that’s worth making is that cheapest isn’t necessarily best. It’s obviously important that you take into account the quality of the products or services that you’re buying. So how can you go about finding quality products at lower prices?
You need to take advantage of some of the free tools available on the internet. Price comparison websites, for instance, can be a great starting point. They allow you to compare the prices offered by multiple retailers.
If you’re not sure of the quality of individual products, or you’re worried about how good a particular supplier is, then make use of the free, independent reviews that are easily found online.
Don’t forget that many internet retailers are offering in an extremely competitive environment. That means that they’re all desperate to stand out from the crowd. Make use of discount codes and vouchers to save even more when shopping online.…
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