Jeans Advertising Campaigns
Let us take a look at the most interesting advertising campaigns of custom made jeans brands.
Four TV spots of “Live Unbuttoned” advertising campaign by Levi’s created by advertising agency BBH London inspire with their own philosophy, understanding, completeness and fan viruses. “Live unbuttoned” is a campaign with Levi’s 501 jeans spirit. It is associated with unrestraint, freedom, disengagement and the opportunity of self-expression. And the process of jeans unbuttoning is a symbol of this spirit. It means that unbuttoning our custom jean we unbutton ourselves and break away from conventionalities and prohibitions. The advertising campaign presents the act of jeans unbuttoning as the act of self-expression and self-revealing.
John Anderson, president and CEO of Levi Strauss & Co says: “We sell Levi’s jeans in 110 countries and we are jeans company number 1 in the world. This global campaign gives us a unique opportunity to let the new generation of people wearing tailored jeans know that original jeans 501, which are a quintessence of our company, are modern and reflect their lifestyle”.
4 advertising TV spots illustrate the eternal insight of self-expression and riot. Two of them – “Unbreakable”, visualizing a curious way of self-expression and “First Time”, in which a boy and a girl do something for the first time were created by the famous first line director of photography Fredrik Bond. “Guitar” spot created by Swedish director of photography Emil Möller shows the dialogue of the young man with his unusual inner voice. And the last TV spot called “Secrets and Lies” was created by Jeff Labbe and depicts a young man and a girl who are up to have sex but carry out a sincerity session admitting their lies and telling each other secrets. The soundtrack of the spots was written and performed by Genesis.
Besides, apart from virus and TV spots the campaign included printed advertising in Maxim, Details, Rolling Stone, Paper and Sport Illustrated magazines, as well as outdoor advertising and online spots.
Malaysian advertising agency Bates Asia offered its version of “Mermaid” story in Levi’s jeans advertisement. In this interpretation Mermaids wish to become legs appeared after she found jeans by Levi’s in the sea. After this she visits the sea witch and a happy-end follows, when Mermaid puts her desirable jeans on.
Anomaly advertising agency created an unusual campaign for Diesel jeans called “Be stupid”. Custom jeans made by Wrangler also had an interesting advertising campaign last year. The slogan “We are animals” for European and American markets was created and carried out by FFL Paris advertising agency. Refined aggression of the advertisements is concealed in the total confluence with nature, up to dissolution. The spot characters are quasi filmed by a careful camera of naturalist Steve Bloom, and instead of posing they hide themselves, fiddle around secretly, or, tailing away in the swamps, like alligators, seriously wait for something without any evident reason. Naked torsos and fashionable jeans are present, but the camera man fluently builds a communicative barrier – young people from potential target audience do not invite to join them, they rather attract “someone else’s” attention. You wish you might come there, into the wild, but it frightens you as well. As a result – you desire it desperately. It seams that the work of French artists has its own smell. But this is not the smell of hot nachos or sweet babes, it is rather a smell of cool and moistened earth, mysterious reality, where it is ridiculous to ask questions, why you have designer jeans on. Because you were born with them.…
Spoiled Brat!
I remember back to school shopping as the absolute best time in my life! Momma and I would hit the mall and shop it up, literally my mom had a shopping addiction and I knew how to use it to my advantage. I knew no boundaries, the value of money, huh? Mom had it all covered, only the most expensive clothes from all the big department stores. My lipstick cost close to $30, well I also had no gratitude! I believe it absolutely ruined me too, not school shopping haha but the fact that Mom didn’t show me that work=money and nothing is for free.
Now that I’m a mom, I have this little voice in my head that screams “Don’t be like mom!” We just went school shopping this past Saturday for my 3 girls, Jasmine 16, Ari 9 and Nicky 7 and nothing is for free. What do I mean? Well at my house my two lil ones have chores which include folding clothes, picking up in the living room, taking out the bathroom trash, I knew nothing about helping when I was little. I pay a salary of $5 a week and they must save $3, put $1 in giving envelope and the last $1 to spend or save, it’s up to them. They have to spend birthday money on something they need, come on I’m not totally evil, I let them buy one toy. They have been saving since the beginning of the year and they paid for their own school clothes, it makes them so proud and also take more pride and care. When we got home they were so excited, we had to sit in the living room and watch the fashion show unfold! Nicky moves like she’s a model while Ari is a bit more shy but we all had fun and we couldn’t move from our seats til it was done and we clapped and they bowed.
Jasmine didn’t get off easy either, she gets her own money every month also and has to totally support herself, phone, make-up and whatever else. I do not give rides unless you have gas money, I also don’t have a car right now so I don’t give rides at all. I believe this helps her budget, if she spends it, she knows I will not be paying any phone bills! I want her to grow up and know responsibility and that no one is going to pay anything for her if she spends all her money. I unfortunately had to learn the hard way, when I moved out those $30 lipsticks were a thing of the past and I hit reality hard or should I say it hit me! After we watched the fashion show, she had to help here at home for the clothes.
Call me what you want, but I want kids who move out and don’t want to live off me for the rest of their lives, we have enough of those in society! No brats here! Well not when it comes to money anyway.…
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